CRM Alternatives

HubSpot Alternatives: Compare Beyond All-in-one platform

Looking for alternatives to HubSpot? Compare leading Sales CRM platforms beyond Custom Objects across automation, team size fit, and workflows to find the ideal software for your business.

Team discussing CRM solutions

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Why Compare HubSpot Alternatives?

HubSpot is an all-in-one CRM platform that's easy to use and scales with your business, offering marketing, sales, and service tools.

Industries

Healthcare, eCommerce, Education, Finance, Real Estate, SaaS, Energy, Agencies, Coaching, Consulting, Legal, Media & Entertainment, Nonprofit, Retail, Field and Home Services, Travel & Hospitality

Key Features

Sales

Sales Pipeline Forecasting Lead Scoring Lead Routing

Communication

Live Chat Email Sequences Email Inbox

Marketing

Forms & Popups Email Marketing CMS Landing Pages Segmentation & Lists

Automation

Automation Chat Bot

Productivity

Contact Management Scheduling Custom Objects Task Management Mobile App Permissions

Analytics

Reporting AI Insights AI Assistant MCP Connector

Suitable Team Sizes

1-10, 11-50, 51-100, 100+

Special Offers

  • Free plan

Why Choose HubSpot?

  • All-in-one platform
  • Custom Objects
Plans & Pricing (per user / month)
Compare Plans
PlanFreeStarterProfessionalEnterprise
HubSpot Pricing
Monthly $0$20$100
Annual $0$15$90$150
Max Users 2
Add-ons & Optional Upgrades
Additional Core Seat (Non-Sales Edit Access)$45 - $75 per seat/month
Calling Minutes ExpansionStarts from $25/month
Custom Objects Limit Increase$500/month

HubSpot Alternatives Compared: Features, Team Size & More

Select which alternative CRMs you want to compare side-by-side against HubSpot.

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Team Size Suitability
1-10
100+ × × × ×
11-50
51-100 × × ×

What Users Say About HubSpot

“We use HubSpot to run two different pipelines split across a Sales Pro and Core seat subscription. Retargeting workflows are the part that's actually earned its keep, once a deal goes quiet we can get something back in front of the client fast. Seat structure is worth checking before you buy! Core seats can't own a scheduling page or sit in a round robin, we only found that out once we were mid-setup and had to rearrange who had what. (Annoying, but a one-time annoying.) Reporting's fine once both pipelines are actually configured right, which took a bit of fiddling on our end more than anything HubSpot did wrong. If you're a firm with more than one type of client journey, it beats running three separate tools. Overall, it has simplified our workflow and we have grown since implementing automations.”
“HubSpot has become the central nervous system for my sales operations, managing and organizing my attempts to close deals while tracking phone calls and email correspondence with potential clients. The platform excels at unifying these communication channels with pipeline management. For my daily workflow, the email integrations are indispensable. They automatically track message delivery and read status, eliminating guesswork regarding follow-up timing. When a deal progresses in the pipeline, corresponding email threads update automatically, requiring no manual logging. This creates a complete audit trail of customer interactions. The Kanban-style deals pipeline provides immediate visual clarity. Drag-and-drop functionality allows instant assessment of pipeline health, while the task scheduling system converts vague follow-up intentions into concrete, tracked actions. Setting a task with a future due date ensures critical touchpoints are never overlooked. The VoIP phone integrations log incoming and outgoing calls as activities within the relevant deal pipeline, providing full context before any sales interaction. However, I must note that the quoting and billing features are surprisingly obtrusive. It takes entirely too many clicks to generate simple quotes or invoices, which is frustrating during fast-paced sales cycles. The pricing structure also presents a catch-22. The free tier is genuinely generous for small operations, but as we grew, the costs escalated dramatically. When we hit that growth threshold, the platform's value proposition shifted from "nice-to-have" to "must-have," but the price jump was steeper than expected. For me, HubSpot is an operational platform that I've embedded into my daily workflow. Its value depends on how deeply I use it; I've found it indispensable for tracking my communications. The quoting and billing limitations, combined with the steep pricing ramp-up, are the only real drawbacks I've encountered.”
“We use HubSpot to manage incoming leads, track client conversations, and keep our sales pipeline organised. As we work with multiple clients across web development, SEO, and digital marketing, having a central place for follow-ups has reduced missed opportunities and improved our response times. The automation features also save our team time on repetitive tasks, allowing us to focus more on delivering projects and building client relationships.”

Best HubSpot Alternatives in 2026

Pipedrive is a sales-focused CRM that helps you visualize your sales pipeline and close more deals with automation and insights.

Special Offers

  • 20% OFF for 1 year
  • 30-day FREE Extended Trial
  • Parity Pricing

Unique Selling Points

Activity-based Sales, Easiest to Use

Team Size

1-10, 11-50

Industries

Real Estate, SaaS, Healthcare, eCommerce, Finance, Energy, Retail, Consulting, Manufacturing, Coaching, Agencies, Field and Home Services, Travel & Hospitality, Media & Entertainment, Legal, Nonprofit

Features

Sales

Sales Pipeline Forecasting Prospecting Lead Routing Lead Scoring Recurring Products

Communication

Live Chat Email Sequences Email Inbox WhatsApp Integration

Marketing

Forms & Popups Email Marketing Segmentation & Lists

Automation

Automation Chat Bot

Productivity

Contact Management Scheduling Task Management Project Management Mobile App Permissions Document Generation Auto Enrichment

Analytics

Reporting AI Insights AI Assistant MCP Connector
Plans & Pricing (per user / month)
Compare Plans
PlanLiteGrowthPremiumUltimate
Pipedrive Pricing
Monthly $19$34$64$89
Annual $14$24$49$69
Includes
ProjectsLeadBoosterSmart Docs
ProjectsLeadBoosterSmart Docs
Add-ons & Optional Upgrades
LeadBoosterStarts from $32.50
Web VisitorsStarts from $41
CampaignsStarts from $13.33
ProjectsStarts from $16
Smart DocsStarts from $32.50

folk is a CRM to build genuine client connections, that's simple to use and easy to integrate. The tool of choice for over 2600+ award-winning agencies and firms, around the world.

Unique Selling Points

Social Selling

Team Size

1-10, 11-50

Industries

Finance, Real Estate, SaaS

Features

Sales

Sales Pipeline Prospecting

Communication

Email Sequences WhatsApp Integration Email Inbox

Marketing

Segmentation & Lists

Automation

Automation

Productivity

Task Management Contact Management Chrome Extension Auto Enrichment

Analytics

Reporting MCP Connector
Plans & Pricing (per user / month)
Compare Plans
PlanStandardPremiumEnterprise
folk Pricing
Monthly $30$60$100
Annual $24$48$80

Attio gives you complete control and flexibility to build the perfect CRM that drives revenue forward.

Special Offers

  • 10% OFF for 1 year

Unique Selling Points

Custom Objects

Team Size

1-10, 11-50, 51-100, 100+

Industries

Healthcare, eCommerce, Education, Finance, Real Estate, SaaS, Energy, Retail, Agencies, Consulting, Construction, HR & Staffing, Logistics, Media & Entertainment, Nonprofit, Field and Home Services, Travel & Hospitality

Features

Sales

Sales Pipeline Lead Routing

Communication

Email Sequences

Marketing

Segmentation & Lists

Automation

Automation

Productivity

Contact Management Custom Objects Task Management Permissions Auto Enrichment

Analytics

Reporting AI Insights AI Assistant MCP Connector
Plans & Pricing (per user / month)
Compare Plans
PlanFreePlusProEnterprise
Attio Pricing
Monthly $0$44$99Custom
Annual $0$35$79Custom
Max Users 310
Add-ons & Optional Upgrades
Workspace CreditsStarts from $70/mo for 5,000 credits

Special Offers

  • [CHLOEPARTNER30] 30% off for 3 months

Unique Selling Points

Native Calling & Texting

Team Size

1-10, 11-50, 51-100, 100+

Industries

Real Estate, Education, SaaS, Healthcare, eCommerce, Finance, Energy, Retail, Coaching, Agencies, Field and Home Services, Consulting, HR & Staffing, Construction

Features

Sales

Sales Pipeline Forecasting Lead Routing

Communication

Email Sequences Calling Texting Email Inbox

Marketing

Email Marketing Forms & Popups Segmentation & Lists

Automation

Automation

Productivity

Contact Management Scheduling Task Management Mobile App Custom Objects Permissions Auto Enrichment

Analytics

Reporting AI Insights AI Assistant
Plans & Pricing (per user / month)
Compare Plans
PlanSoloEssentialsGrowthScaleEnterprise
Close Pricing
Monthly $19$49$109$149Custom
Annual $9$35$99$139Custom
Max Users 1
Add-ons & Optional Upgrades
Call Assistant$50/mo per org + $0.02/min
Additional Organizations$50/mo per org
Premium Phone Numbers$19/mo per line

Special Offers

  • Free plan

Unique Selling Points

Built-in Project Management

Team Size

1-10, 11-50, 51-100, 100+

Industries

Real Estate, Education, SaaS, Healthcare, eCommerce, Finance, Energy, Retail, Coaching, Agencies, Field and Home Services, Consulting, Legal, Manufacturing, Logistics

Features

Sales

Sales Pipeline Forecasting

Communication

Email Inbox

Automation

Automation

Productivity

Contact Management Task Management Mobile App Project Management Custom Objects Chrome Extension Permissions

Analytics

Reporting AI Insights AI Assistant
Plans & Pricing (per user / month)
Compare Plans
PlanFreeStarterGrowthAdvanced
Capsule CRM Pricing
Monthly $0$21$38$60
Annual $0$18$36$54
Max Users 2
Add-ons & Optional Upgrades
Transpond (Marketing Automation)Starts from $11

Monday CRM brings sales pipeline management into the monday.com Work OS, combining visual workflows, automation, and team collaboration in one flexible platform.

Unique Selling Points

Work OS Integration

Team Size

11-50, 51-100, 100+, 1-10

Industries

SaaS, Agencies, Real Estate, Retail, Manufacturing, Field and Home Services, Consulting, Construction, Education, Finance, Healthcare, HR & Staffing

Features

Sales

Sales Pipeline Forecasting Lead Scoring Lead Routing

Communication

Email Sequences

Marketing

Forms & Popups Segmentation & Lists

Automation

Automation

Productivity

Contact Management Task Management Project Management Mobile App Scheduling Custom Objects Auto Enrichment

Analytics

Reporting AI Insights

Support

Helpdesk
Plans & Pricing (per user / month)
Compare Plans
PlanBasicStandardProUltimate
Monday CRM Pricing
Monthly $18$25$41Custom
Annual $12$17$28Custom
Min Users 3333

Copper is a CRM built for Google Workspace users, with deep Gmail and Google Calendar integration that keeps your sales data where your team already works.

Unique Selling Points

Google Workspace Native

Team Size

1-10, 11-50, 51-100, 100+

Industries

SaaS, Agencies, Consulting, Real Estate, Field and Home Services, Construction, Finance, Media & Entertainment

Features

Sales

Sales Pipeline Forecasting Prospecting

Communication

Email Sequences Email Inbox

Marketing

Forms & Popups

Automation

Automation

Productivity

Contact Management Task Management Mobile App Chrome Extension Project Management Auto Enrichment Permissions

Analytics

Reporting AI Assistant
Plans & Pricing (per user / month)
Compare Plans
PlanBasicProfessionalBusiness
Copper Pricing
Monthly $29$69$134
Annual $23$59$99

Nutshell is an AI-first CRM for growing teams, combining sales pipeline management, marketing automation, and engagement tools in one easy-to-use platform.

Unique Selling Points

All-in-one CRM

Team Size

1-10, 11-50, 51-100, 100+

Industries

Real Estate, SaaS, Healthcare, Retail, Field and Home Services, Agencies, Consulting, Construction, Finance, Manufacturing

Features

Sales

Sales Pipeline Forecasting Lead Scoring Lead Routing Territory Management

Communication

Email Sequences Email Inbox Calling Texting

Marketing

Email Marketing Forms & Popups Landing Pages

Automation

Automation

Productivity

Contact Management Task Management Mobile App Scheduling Proposals & Quotes Chrome Extension Permissions Auto Enrichment

Analytics

Reporting AI Insights AI Assistant
Plans & Pricing (per user / month)
Compare Plans
PlanFoundationGrowthProBusinessEnterprise
Nutshell Pricing
Monthly $19$32$49$67$89
Annual $13$25$42$59$79
Add-ons & Optional Upgrades
Marketing Pro$49/month
Engagement Pro$16 per user / month
Email MarketingStarts from $5/month
SMSStarts from $15/month
Nutshell IQStarts from $37/month
Proposals & Invoices$79/month

Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses, with powerful email campaigns, appointment scheduling, and sales tools.

Unique Selling Points

Marketing Automation

Team Size

1-10, 11-50, 51-100

Industries

Coaching, Field and Home Services, Consulting, Agencies, Healthcare, Real Estate, eCommerce, Retail, Legal

Features

Sales

Sales Pipeline Lead Scoring

Communication

Email Sequences Email Inbox Calling Texting

Marketing

Email Marketing Forms & Popups Landing Pages Segmentation & Lists

Automation

Automation

Productivity

Contact Management Scheduling Task Management Mobile App Document Generation Proposals & Quotes

Analytics

Reporting AI Assistant

Finance

Invoicing Payment Processing

Bigin by Zoho is a pipeline-centric CRM for small teams and startups, offering a simple way to track deals, contacts, and activities without enterprise complexity.

Special Offers

  • Free plan

Unique Selling Points

Zoho Ecosystem

Team Size

1-10, 11-50

Industries

Real Estate, SaaS, Healthcare, Retail, Field and Home Services, Agencies, Consulting, eCommerce, Construction, Finance, Legal

Features

Sales

Sales Pipeline Lead Routing

Communication

Email Sequences Email Inbox Calling WhatsApp Integration

Marketing

Forms & Popups Email Marketing Segmentation & Lists

Automation

Automation

Productivity

Contact Management Task Management Mobile App Scheduling Custom Objects Permissions Proposals & Quotes

Analytics

Reporting

Finance

Invoicing Payment Processing
Plans & Pricing (per user / month)
Compare Plans
PlanFreeExpressPremierBigin 360
Bigin Pricing
Monthly $0$9$15$21
Annual $0$7$12$18
Max Users 1

Zoho CRM Plus is an unified customer experience platform bundling CRM, marketing, support, and analytics tools for businesses that need a full omnichannel stack.

Unique Selling Points

All-in-One Zoho Suite, Enterprise Scale

Team Size

11-50, 51-100, 100+, 1-10

Industries

SaaS, Healthcare, Finance, Retail, Manufacturing, Field and Home Services, Real Estate, Education, Agencies, Coaching, Consulting, Construction, eCommerce, Legal, Logistics, Media & Entertainment, Nonprofit, Travel & Hospitality

Features

Sales

Sales Pipeline Forecasting Lead Scoring Lead Routing Prospecting Territory Management Recurring Products

Communication

Email Sequences Live Chat Email Inbox Calling Texting Video Conferencing WhatsApp Integration

Marketing

Email Marketing Social Media Management Forms & Popups Landing Pages Segmentation & Lists

Automation

Automation Chat Bot

Productivity

Contact Management Task Management Mobile App Custom Objects Scheduling Project Management Document Generation Proposals & Quotes Client Portal Chrome Extension Permissions Auto Enrichment

Analytics

Reporting AI Insights AI Assistant

Finance

Invoicing Payment Processing Retainers

Support

Helpdesk Knowledge Base
Plans & Pricing (per user / month)
Compare Plans
PlanCRM Plus
Zoho CRM Plus Pricing
Monthly $69
Annual $57

Zoho CRM is a full-featured sales platform with pipeline management, workflow automation, AI assistant Zia, and deep customization for teams of any size.

Special Offers

  • Free plan

Unique Selling Points

Custom Objects, Affordable Enterprise CRM

Team Size

1-10, 11-50, 51-100, 100+

Industries

SaaS, Healthcare, Finance, Retail, Manufacturing, Field and Home Services, Real Estate, Education, eCommerce, Agencies, Consulting, HR & Staffing, Legal, Logistics

Features

Sales

Sales Pipeline Forecasting Lead Scoring Prospecting Lead Routing Territory Management Recurring Products

Communication

Email Sequences Email Inbox Calling Texting WhatsApp Integration

Marketing

Email Marketing Forms & Popups Segmentation & Lists

Automation

Automation Chat Bot

Productivity

Contact Management Task Management Mobile App Custom Objects Scheduling Document Generation Proposals & Quotes Client Portal Chrome Extension Permissions Auto Enrichment

Analytics

Reporting AI Insights AI Assistant

Finance

Invoicing Payment Processing
Plans & Pricing (per user / month)
Compare Plans
PlanFreeStandardProfessionalEnterpriseUltimate
Zoho CRM Pricing
Monthly $0$20$35$50$65
Annual $0$14$23$40$52
Max Users 3

Brevo (formerly Sendinblue) is an affordable all-in-one marketing platform combining email, SMS, chat, and a built-in CRM with generous free-tier sending limits.

Special Offers

  • Free plan

Unique Selling Points

Transactional + Marketing Email

Team Size

1-10, 11-50, 51-100, 100+

Industries

eCommerce, SaaS, Agencies, Retail, Field and Home Services

Features

Sales

Sales Pipeline

Communication

Email Sequences Transactional Email Live Chat

Marketing

Email Marketing SMS Marketing Marketing Automation Segmentation & Lists A/B Testing Forms & Popups Landing Pages Deliverability Tools

Automation

Chat Bot

Productivity

Contact Management

Analytics

Reporting

ActiveCampaign combines email marketing automation with a built-in sales CRM, offering advanced customer experience workflows, lead scoring, and predictive sending.

Unique Selling Points

Advanced Marketing Automation, Predictive Sending

Team Size

1-10, 11-50, 51-100, 100+

Industries

SaaS, eCommerce, Agencies, Coaching, Consulting, Field and Home Services, Retail

Features

Sales

Sales Pipeline Lead Scoring

Communication

Email Sequences

Marketing

Email Marketing SMS Marketing Marketing Automation Segmentation & Lists A/B Testing Forms & Popups Landing Pages

Automation

Automation

Productivity

Contact Management Integrations

Analytics

Reporting AI Assistant

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