“We use HubSpot to run two different pipelines split across a Sales Pro and Core seat subscription. Retargeting workflows are the part that's actually earned its keep, once a deal goes quiet we can get something back in front of the client fast. Seat structure is worth checking before you buy! Core seats can't own a scheduling page or sit in a round robin, we only found that out once we were mid-setup and had to rearrange who had what. (Annoying, but a one-time annoying.) Reporting's fine once both pipelines are actually configured right, which took a bit of fiddling on our end more than anything HubSpot did wrong. If you're a firm with more than one type of client journey, it beats running three separate tools. Overall, it has simplified our workflow and we have grown since implementing automations.”
HubSpot Alternatives: Compare Beyond All-in-one platform
Looking for alternatives to HubSpot? Compare leading Sales CRM platforms beyond Custom Objects across automation, team size fit, and workflows to find the ideal software for your business.
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Why Compare HubSpot Alternatives?
HubSpot
hubspot.comHubSpot is an all-in-one CRM platform that's easy to use and scales with your business, offering marketing, sales, and service tools.
Industries
Healthcare, eCommerce, Education, Finance, Real Estate, SaaS, Energy, Agencies, Coaching, Consulting, Legal, Media & Entertainment, Nonprofit, Retail, Field and Home Services, Travel & Hospitality
Key Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
Suitable Team Sizes
1-10, 11-50, 51-100, 100+
Special Offers
- Free plan
Why Choose HubSpot?
- All-in-one platform
- Custom Objects
| Plan | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| HubSpot Pricing | ||||
| Monthly | $0 | $20 | $100 | — |
| Annual | $0 | $15 | $90 | $150 |
| Max Users | 2 | — | — | — |
HubSpot Alternatives Compared: Features, Team Size & More
Select which alternative CRMs you want to compare side-by-side against HubSpot.
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sign Up | Try HubSpot | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up | Sign Up |
| Compare vs HubSpot | — | Compare | Compare | Compare | Compare | Compare | Compare | Compare | Compare | Compare | Compare | Compare | Compare | Compare | Compare |
| No alternative CRMs selected Click on any CRM chips above to add them to this side-by-side comparison. | |||||||||||||||
| Team Size Suitability | |||||||||||||||
| 1-10 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 100+ | ✓ | × | × | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | × | × | ✓ | ✓ | ✓ | ✓ |
| 11-50 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 51-100 | ✓ | × | × | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | × | ✓ | ✓ | ✓ | ✓ |
What Users Say About HubSpot
“HubSpot has become the central nervous system for my sales operations, managing and organizing my attempts to close deals while tracking phone calls and email correspondence with potential clients. The platform excels at unifying these communication channels with pipeline management. For my daily workflow, the email integrations are indispensable. They automatically track message delivery and read status, eliminating guesswork regarding follow-up timing. When a deal progresses in the pipeline, corresponding email threads update automatically, requiring no manual logging. This creates a complete audit trail of customer interactions. The Kanban-style deals pipeline provides immediate visual clarity. Drag-and-drop functionality allows instant assessment of pipeline health, while the task scheduling system converts vague follow-up intentions into concrete, tracked actions. Setting a task with a future due date ensures critical touchpoints are never overlooked. The VoIP phone integrations log incoming and outgoing calls as activities within the relevant deal pipeline, providing full context before any sales interaction. However, I must note that the quoting and billing features are surprisingly obtrusive. It takes entirely too many clicks to generate simple quotes or invoices, which is frustrating during fast-paced sales cycles. The pricing structure also presents a catch-22. The free tier is genuinely generous for small operations, but as we grew, the costs escalated dramatically. When we hit that growth threshold, the platform's value proposition shifted from "nice-to-have" to "must-have," but the price jump was steeper than expected. For me, HubSpot is an operational platform that I've embedded into my daily workflow. Its value depends on how deeply I use it; I've found it indispensable for tracking my communications. The quoting and billing limitations, combined with the steep pricing ramp-up, are the only real drawbacks I've encountered.”
“We use HubSpot to manage incoming leads, track client conversations, and keep our sales pipeline organised. As we work with multiple clients across web development, SEO, and digital marketing, having a central place for follow-ups has reduced missed opportunities and improved our response times. The automation features also save our team time on repetitive tasks, allowing us to focus more on delivering projects and building client relationships.”
Best HubSpot Alternatives in 2026
Pipedrive is a sales-focused CRM that helps you visualize your sales pipeline and close more deals with automation and insights.
Special Offers
- 20% OFF for 1 year
- 30-day FREE Extended Trial
- Parity Pricing
Unique Selling Points
Activity-based Sales, Easiest to Use
Team Size
1-10, 11-50
Industries
Real Estate, SaaS, Healthcare, eCommerce, Finance, Energy, Retail, Consulting, Manufacturing, Coaching, Agencies, Field and Home Services, Travel & Hospitality, Media & Entertainment, Legal, Nonprofit
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
| Plan | Lite | Growth | Premium | Ultimate |
|---|---|---|---|---|
| Pipedrive Pricing | ||||
| Monthly | $19 | $34 | $64 | $89 |
| Annual | $14 | $24 | $49 | $69 |
| Includes | — | — | ProjectsLeadBoosterSmart Docs | ProjectsLeadBoosterSmart Docs |
folk is a CRM to build genuine client connections, that's simple to use and easy to integrate. The tool of choice for over 2600+ award-winning agencies and firms, around the world.
Unique Selling Points
Social Selling
Team Size
1-10, 11-50
Industries
Finance, Real Estate, SaaS
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
| Plan | Standard | Premium | Enterprise |
|---|---|---|---|
| folk Pricing | |||
| Monthly | $30 | $60 | $100 |
| Annual | $24 | $48 | $80 |
Attio gives you complete control and flexibility to build the perfect CRM that drives revenue forward.
Special Offers
- 10% OFF for 1 year
Unique Selling Points
Custom Objects
Team Size
1-10, 11-50, 51-100, 100+
Industries
Healthcare, eCommerce, Education, Finance, Real Estate, SaaS, Energy, Retail, Agencies, Consulting, Construction, HR & Staffing, Logistics, Media & Entertainment, Nonprofit, Field and Home Services, Travel & Hospitality
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
| Plan | Free | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Attio Pricing | ||||
| Monthly | $0 | $44 | $99 | Custom |
| Annual | $0 | $35 | $79 | Custom |
| Max Users | 3 | 10 | — | — |
Special Offers
- [CHLOEPARTNER30] 30% off for 3 months
Unique Selling Points
Native Calling & Texting
Team Size
1-10, 11-50, 51-100, 100+
Industries
Real Estate, Education, SaaS, Healthcare, eCommerce, Finance, Energy, Retail, Coaching, Agencies, Field and Home Services, Consulting, HR & Staffing, Construction
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
| Plan | Solo | Essentials | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Close Pricing | |||||
| Monthly | $19 | $49 | $109 | $149 | Custom |
| Annual | $9 | $35 | $99 | $139 | Custom |
| Max Users | 1 | — | — | — | — |
Special Offers
- Free plan
Unique Selling Points
Built-in Project Management
Team Size
1-10, 11-50, 51-100, 100+
Industries
Real Estate, Education, SaaS, Healthcare, eCommerce, Finance, Energy, Retail, Coaching, Agencies, Field and Home Services, Consulting, Legal, Manufacturing, Logistics
Features
Sales
Communication
Automation
Productivity
Analytics
| Plan | Free | Starter | Growth | Advanced |
|---|---|---|---|---|
| Capsule CRM Pricing | ||||
| Monthly | $0 | $21 | $38 | $60 |
| Annual | $0 | $18 | $36 | $54 |
| Max Users | 2 | — | — | — |
Monday CRM brings sales pipeline management into the monday.com Work OS, combining visual workflows, automation, and team collaboration in one flexible platform.
Unique Selling Points
Work OS Integration
Team Size
11-50, 51-100, 100+, 1-10
Industries
SaaS, Agencies, Real Estate, Retail, Manufacturing, Field and Home Services, Consulting, Construction, Education, Finance, Healthcare, HR & Staffing
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
Support
| Plan | Basic | Standard | Pro | Ultimate |
|---|---|---|---|---|
| Monday CRM Pricing | ||||
| Monthly | $18 | $25 | $41 | Custom |
| Annual | $12 | $17 | $28 | Custom |
| Min Users | 3 | 3 | 3 | 3 |
Copper is a CRM built for Google Workspace users, with deep Gmail and Google Calendar integration that keeps your sales data where your team already works.
Unique Selling Points
Google Workspace Native
Team Size
1-10, 11-50, 51-100, 100+
Industries
SaaS, Agencies, Consulting, Real Estate, Field and Home Services, Construction, Finance, Media & Entertainment
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
| Plan | Basic | Professional | Business |
|---|---|---|---|
| Copper Pricing | |||
| Monthly | $29 | $69 | $134 |
| Annual | $23 | $59 | $99 |
Nutshell is an AI-first CRM for growing teams, combining sales pipeline management, marketing automation, and engagement tools in one easy-to-use platform.
Unique Selling Points
All-in-one CRM
Team Size
1-10, 11-50, 51-100, 100+
Industries
Real Estate, SaaS, Healthcare, Retail, Field and Home Services, Agencies, Consulting, Construction, Finance, Manufacturing
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
| Plan | Foundation | Growth | Pro | Business | Enterprise |
|---|---|---|---|---|---|
| Nutshell Pricing | |||||
| Monthly | $19 | $32 | $49 | $67 | $89 |
| Annual | $13 | $25 | $42 | $59 | $79 |
Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses, with powerful email campaigns, appointment scheduling, and sales tools.
Unique Selling Points
Marketing Automation
Team Size
1-10, 11-50, 51-100
Industries
Coaching, Field and Home Services, Consulting, Agencies, Healthcare, Real Estate, eCommerce, Retail, Legal
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
Finance
Bigin by Zoho is a pipeline-centric CRM for small teams and startups, offering a simple way to track deals, contacts, and activities without enterprise complexity.
Special Offers
- Free plan
Unique Selling Points
Zoho Ecosystem
Team Size
1-10, 11-50
Industries
Real Estate, SaaS, Healthcare, Retail, Field and Home Services, Agencies, Consulting, eCommerce, Construction, Finance, Legal
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
Finance
| Plan | Free | Express | Premier | Bigin 360 |
|---|---|---|---|---|
| Bigin Pricing | ||||
| Monthly | $0 | $9 | $15 | $21 |
| Annual | $0 | $7 | $12 | $18 |
| Max Users | 1 | — | — | — |
Zoho CRM Plus is an unified customer experience platform bundling CRM, marketing, support, and analytics tools for businesses that need a full omnichannel stack.
Unique Selling Points
All-in-One Zoho Suite, Enterprise Scale
Team Size
11-50, 51-100, 100+, 1-10
Industries
SaaS, Healthcare, Finance, Retail, Manufacturing, Field and Home Services, Real Estate, Education, Agencies, Coaching, Consulting, Construction, eCommerce, Legal, Logistics, Media & Entertainment, Nonprofit, Travel & Hospitality
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
Finance
Support
| Plan | CRM Plus |
|---|---|
| Zoho CRM Plus Pricing | |
| Monthly | $69 |
| Annual | $57 |
Zoho CRM is a full-featured sales platform with pipeline management, workflow automation, AI assistant Zia, and deep customization for teams of any size.
Special Offers
- Free plan
Unique Selling Points
Custom Objects, Affordable Enterprise CRM
Team Size
1-10, 11-50, 51-100, 100+
Industries
SaaS, Healthcare, Finance, Retail, Manufacturing, Field and Home Services, Real Estate, Education, eCommerce, Agencies, Consulting, HR & Staffing, Legal, Logistics
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
Finance
| Plan | Free | Standard | Professional | Enterprise | Ultimate |
|---|---|---|---|---|---|
| Zoho CRM Pricing | |||||
| Monthly | $0 | $20 | $35 | $50 | $65 |
| Annual | $0 | $14 | $23 | $40 | $52 |
| Max Users | 3 | — | — | — | — |
Brevo (formerly Sendinblue) is an affordable all-in-one marketing platform combining email, SMS, chat, and a built-in CRM with generous free-tier sending limits.
Special Offers
- Free plan
Unique Selling Points
Transactional + Marketing Email
Team Size
1-10, 11-50, 51-100, 100+
Industries
eCommerce, SaaS, Agencies, Retail, Field and Home Services
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
ActiveCampaign combines email marketing automation with a built-in sales CRM, offering advanced customer experience workflows, lead scoring, and predictive sending.
Unique Selling Points
Advanced Marketing Automation, Predictive Sending
Team Size
1-10, 11-50, 51-100, 100+
Industries
SaaS, eCommerce, Agencies, Coaching, Consulting, Field and Home Services, Retail
Features
Sales
Communication
Marketing
Automation
Productivity
Analytics
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