Brevo vs HubSpot

Brevo vs HubSpot Comparison: Best All-in-One CRM for Teams

Compare Brevo (Transactional + Marketing Email) and HubSpot (Custom Objects) side by side. Explore key differences in CRM features, automation, and workflows to choose the best fit for your team.

Quick Verdict: Brevo vs HubSpot

Summary recommendation to help you quickly choose between Brevo and HubSpot based on your primary business focus.

Brevo

Choose Brevo if

You want an affordable, all-in-one platform with generous free sending limits, transactional email, and a lightweight CRM included.

HubSpot

Choose HubSpot if

You need an all-in-one suite combining marketing automation, CRM, and customer service, and have the budget to scale.

Brevo vs HubSpot: Overview & Core Comparison

Compare the core capabilities, platform focus, and target use cases of Brevo vs HubSpot to see how each solution aligns with your sales workflows and business needs.

Disclosure: some links are affiliate links, at no extra cost to you, and may unlock exclusive perks.

Brevo

Brevo

Brevo (formerly Sendinblue) is an affordable all-in-one marketing platform combining email, SMS, chat, and a built-in CRM with generous free-tier sending limits.

  • Transactional + Marketing Email

Special Offers

  • • Free plan
HubSpot

HubSpot

HubSpot is an all-in-one CRM platform that's easy to use and scales with your business, offering marketing, sales, and service tools.

  • All-in-one platform
  • Custom Objects

Special Offers

  • • Free plan

Compare CRM Features: Brevo vs HubSpot

In-depth feature breakdown comparing Brevo and HubSpot across sales pipelines, automation workflows, communication tools, and platform capabilities.

Shared features between Brevo and HubSpot

Features and capabilities available in both Brevo and HubSpot.

Sales

  • Sales Pipeline

Communication

  • Email Sequences
  • Live Chat

Marketing

  • Email Marketing
  • Forms & Popups
  • Landing Pages
  • Segmentation & Lists

Automation

  • Chat Bot

Productivity

  • Contact Management

Analytics

  • Reporting

Unique features: Brevo vs HubSpot

Distinct tools and specialized capabilities where Brevo and HubSpot differ.

Brevo logo

Brevo Unique Features

HubSpot logo

HubSpot Unique Features

Sales

Not available

  • Forecasting
  • Lead Scoring
  • Lead Routing

Communication

  • Transactional Email
  • Email Inbox

Marketing

  • SMS Marketing
  • Marketing Automation
  • A/B Testing
  • Deliverability Tools
  • CMS

Automation

Not available

  • Automation

Productivity

Not available

  • Scheduling
  • Custom Objects
  • Task Management
  • Mobile App
  • Permissions

Analytics

Not available

  • AI Insights
  • AI Assistant
  • MCP Connector

Industry Fit & Vertical Suitability: Brevo vs HubSpot

Discover which industry sectors and business verticals Brevo and HubSpot serve best, from shared sectors to niche vertical specializations.

Industries both Brevo and HubSpot serve well

  • eCommerce
  • SaaS
  • Agencies
  • Retail
  • Field and Home Services

Industry Specializations: Brevo vs HubSpot

Brevo Only in Brevo
HubSpot Only in HubSpot

None

  • Healthcare
  • Education
  • Finance
  • Real Estate
  • Energy
  • Coaching
  • Consulting
  • Legal
  • Media & Entertainment
  • Nonprofit
  • Travel & Hospitality

Team Size Fit & Scalability: Brevo vs HubSpot

Compare team size compatibility between Brevo and HubSpot to determine which CRM best supports your current team structure and future company scaling.

Team sizes supported by both Brevo and HubSpot

  • 1-10
  • 11-50
  • 51-100
  • 100+

Compare CRM Pricing & Plans: Brevo vs HubSpot

Estimate total software costs for Brevo and HubSpot by team seat count, billing frequency, and plan tier limits.

users
Billing:
1 solo25 team50 business75 scale100+ enterprise

Plan Tiers & Total Cost for 5 Users (annual)

Per-user list rates alongside dynamic annual total
Plan
Annual
Monthly
Total
HubSpotHubSpot Plans
Official Pricing
Plan
Annual
Monthly
Total
Free
Up to 2
$0
$0
Max 2 users
Starter
$15/user
$20/user
$75/mo
Professional
$90/user
$100/user
$450/mo
Enterprise
$150/user
$750/mo
Pricing Note: Per-user list rates reflect baseline pricing. Total costs dynamically account for minimum seat commitments, bundled team packages, additional user add-on fees, and selected billing frequency.

Compare CRM Add-ons & Upgrades: Brevo vs HubSpot

Review optional add-on modules, feature expansions, and usage-based pricing available for Brevo and HubSpot.

Brevo

Brevo Add-ons & Extensions

No standalone add-ons available for Brevo.

HubSpot

HubSpot Add-ons & Extensions

Additional Core Seat (Non-Sales Edit Access) $45 - $75 per seat/month
Calling Minutes Expansion Starts from $25/month
Custom Objects Limit Increase $500/month

What Users Say About Brevo & HubSpot

HubSpot — User Reviews

“We use HubSpot to run two different pipelines split across a Sales Pro and Core seat subscription. Retargeting workflows are the part that's actually earned its keep, once a deal goes quiet we can get something back in front of the client fast. Seat structure is worth checking before you buy! Core seats can't own a scheduling page or sit in a round robin, we only found that out once we were mid-setup and had to rearrange who had what. (Annoying, but a one-time annoying.) Reporting's fine once both pipelines are actually configured right, which took a bit of fiddling on our end more than anything HubSpot did wrong. If you're a firm with more than one type of client journey, it beats running three separate tools. Overall, it has simplified our workflow and we have grown since implementing automations.”
“HubSpot has become the central nervous system for my sales operations, managing and organizing my attempts to close deals while tracking phone calls and email correspondence with potential clients. The platform excels at unifying these communication channels with pipeline management. For my daily workflow, the email integrations are indispensable. They automatically track message delivery and read status, eliminating guesswork regarding follow-up timing. When a deal progresses in the pipeline, corresponding email threads update automatically, requiring no manual logging. This creates a complete audit trail of customer interactions. The Kanban-style deals pipeline provides immediate visual clarity. Drag-and-drop functionality allows instant assessment of pipeline health, while the task scheduling system converts vague follow-up intentions into concrete, tracked actions. Setting a task with a future due date ensures critical touchpoints are never overlooked. The VoIP phone integrations log incoming and outgoing calls as activities within the relevant deal pipeline, providing full context before any sales interaction. However, I must note that the quoting and billing features are surprisingly obtrusive. It takes entirely too many clicks to generate simple quotes or invoices, which is frustrating during fast-paced sales cycles. The pricing structure also presents a catch-22. The free tier is genuinely generous for small operations, but as we grew, the costs escalated dramatically. When we hit that growth threshold, the platform's value proposition shifted from "nice-to-have" to "must-have," but the price jump was steeper than expected. For me, HubSpot is an operational platform that I've embedded into my daily workflow. Its value depends on how deeply I use it; I've found it indispensable for tracking my communications. The quoting and billing limitations, combined with the steep pricing ramp-up, are the only real drawbacks I've encountered.”
“We use HubSpot to manage incoming leads, track client conversations, and keep our sales pipeline organised. As we work with multiple clients across web development, SEO, and digital marketing, having a central place for follow-ups has reduced missed opportunities and improved our response times. The automation features also save our team time on repetitive tasks, allowing us to focus more on delivering projects and building client relationships.”

Popular Brevo & HubSpot Alternatives

Compare Brevo and HubSpot with top-rated competitor CRMs in the same category.

More CRM Resources

Explore our comprehensive suite of CRM tools and comparison guides to help you make the best decision for your business.

Help Fellow Businesses Choose the Right CRM

Have experience using these platforms? Share your honest pros, cons, and workflow insights to help other businesses make an informed choice.

⚡ Takes 2 minutes • 🔒 Verified reviews only • 🤝 Help the community